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BANA is a brand founded in 2014 by French entrepreneur.
The brand is best known for it’s boho style sunglasses.
The Sunday Times stated that “fashionable girls wore roughly floral skirts in the hope of looking bohemian, nomadic, spirited and non-bourgeois”, whereas “gypsy girls themselves… are sexy and delightful precisely because they do not give a hoot for fashion”.
In 2014, BANA introduced a new campaign called ‘Flowers for your eyes’ aiming to make the brand more refreshing and compelling, especially for the younger generations. It successfully expressed the BANA ideology: sunglasses that make each individual wearing them unique, as they are tailored with care and different from one another
In 2015 we introduced BANA Remasters, a marketing campaign that consolidated BANA’s strong relationship with the theme of surfing and summer vibes with a partnership with six Brazilian and German models who wore our product on Coachella music festival in California.
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